Video is one of the most popular types of content businesses use in today’s digital marketing strategies. Well, the majority of marketers know that using well-designed videos will be one of the most effective ways of gaining exposure, driving traffic, and increasing conversions. But what’s more important is that they do not know how to execute this technique successfully which is in ways also an integral part of a Video marketing strategy.
Marketers and businesses need to create videos that do not just meet the customers’ preferences but even differentiate the brand while making it rise above its competitors at the same time.
There can be nothing more powerful than a well-crafted and well-distributed video when it comes to earning healthy returns on investment. Whether it is a product review, how-to videos, or something else, videos are one of the most engaging ways for brands to make the audiences know more about them and their offerings.
Some creative video marketing ideas that can help you get started are as follows:
8 creative ideas for elevating your Video Marketing Strategy for your business
1. YouTube Advertisements
Of course, you need to invest profusely when making YouTube advertisements, but the costs involved are just upfront. The ads are sure to bring you new leads in the long run. The best thing about YouTube advertisements is they are shown to only those audiences who fall in a specific group and have higher chances of taking intended action after watching the advertisements.
YouTube is one of the best video marketing tools for businesses to get their messages displayed right in front of those audiences who actually care about their ads and the message they are trying to deliver.
Pretty cool, isn’t it?
2. Try Making Authentic Connections
You must be well aware that there are tons of content available out there. And based on the market, it can be quite challenging to get to the ideal customers. This is where the video comes in.
Videos help brands cut through the noise, build rapport, and speak to the ideal prospects. As a business, you have the option of using video marketing in varied settings but with the mindset of establishing trust while providing value at the same time.
3. Go for Company About Us Video
Company about-us or mission videos are effective because they help the audiences learn more about why your company exists. Your company’s mission does not need to be philanthropic, but audiences always find it interesting to hear from different organizations about what they do and why they do.
Are you working with the mission of helping companies with their operational procedures? Or do you have plans to help the children in need? Or are you serving with the sole mission of entertaining the clients?
Make a good quality video showcasing whatever your mission is. This way, your customers will feel more connected to you and thus more willing to buy your products and services. A good rule of thumb you can follow here is including the mission video of your company as a channel trailer.
The trailer will play automatically when someone lands on your page, and thus the new viewers will get a clear understanding of what you do and why you do it. Landing pages also make great locations for such videos.
4. Animate Infographics
What about feeling in a bit of life into an infographic? This is a creative way of leveraging the power of video marketing content. Animation is something that can help you with this. Information pieces and how-tos are easy to take in through infographics.
This form of content resonates with the audience when delivered through video. Yet another option is making an interactive infographic by having a video snippet appear when a customer clicks on the main icon.
If you have a series of photographs that you think will make a good place in your animated infographic, you can incorporate them in your video by using a photo collage video maker.
5. Employee Highlight Video
Employee highlight videos have the brand employees saying everything about the company they are serving and the job position. They showcase the insights of the employees within a company.
These videos can show employees talking about what they really love about their company or a normal day in the life of an employee of a company. Such videos put a good face behind brands while keeping the viewers watching the content until the end.
Suppose you think that posting too many employee profile videos will take a toll on the mindset of your audiences for a change. In that case, you can have one of the employees going live on the company’s social media account or YouTube channel for video marketing.
The employee can then offer answers to the viewers’ questions in real-time. This is one good way of using videos to elevate brand awareness and brand image.
6. Building Engagement and Reach through Short Videos
The present is a fast-paced world where people are literally bombarded with messages coming from varied directions. So, people, these days do not want long and boring content that takes up their time.
Instead, brands can use short, informational videos to share their ideas. With the right captions, posting these short videos on social media platforms can be highly beneficial in building engagement and reach.
7. Create Behind-the-Scene Videos
Behind-the-scene videos are highly effective because they make the audiences feel closer to the company. Like TV shows and movies, even businesses can use behind-the-scene videos to give the audience easy access to clips of their products in the manufacturing phase or an inside look at the workplace culture.
8. Use Videos in Blogs for Boosting Search Rankings
Videos help in increasing on-page time and are often considered for their direct engagement ability. The prospects tend to be more engaged when consuming information through videos than through text.
Nevertheless, the real advantage of the video comes through a technical trick, and that is placing videos in blogs to increase the on-page time of the visitors. This is one SEO metric hugely used by Google for measuring content quality. Including videos in blogs can help businesses in improving their search rankings.
Using video marketing for everything, literally for everything- in every marketing segment can bring huge profits for businesses. Once brands incorporate videos in their commercial, there’s no looking back for them to relay the value proposition or add value through ongoing content.