That’s right! Whether we’re looking for a specific product or learning about a particular topic, we always turn to the web for our purpose.
But what happens after performing a search?
According to a report, the first page on the SERP gets around 33% of clicks. Therefore, if you are not sitting in the same position, you’re missing out on one-third of website traffic.
Do you want to know something even more astonishing?
Almost 75% of people don’t even go to the second page of a Google search result. Due to this reason, improving the SEO of a website has become crucial for everyone.
Otherwise, appearing on the first page of Google search results will be almost impossible.
So, how are you going to tackle this issue correctly?
If we’re being honest, opting for the best SEO agency would be the right course of option in this regard. Nonetheless, if you are more of a DIY person, don’t worry. We’ve got your back!
In this article, we will share seven tips to elevate your SEO strategy to improve the visibility of your business website. Let’s get started!
How To Boost Your Website’s SEO?
Most people think that using an SEO tool will help them elevate their website’s overall condition. It’s true to some extent too. Nevertheless, only using a software program will not be enough for you. Besides, you will also have to work on the technical side of SEO. Here are some tips that can help you out.
Tip – 1: Page Loading Speed
Bluntly speaking, if your website’s loading speed is too slow, any search engine will recognize this issue instantly. This, in turn, will affect your ranking. Hence, you will have to optimize your platform in such a way, so that it opens within 2-3 seconds.
This way, your website will seem much more lucrative to your audience, which, indirectly, should increase your website traffic and rank even more.
Tip – 2: Improve Your Website’s Content Quality
If you want to boost your website traffic and make people keep coming back, you’ve to update its content section incessantly. However, the available information of the same has to be of high-quality and relevant. Adding recent data on the same will work like magic as well.
Tip – 3: Image Optimization
Keeping heavy images on your website can slow it down to some extent too. Thus, if you have too many of them, we would ask you to compress or resize them. Caricaturing with the file format of the media file will also be beneficial for you.
Tip – 4: Improve The Structure Of Your Content
Only including information blandly in your content isn’t going to help improve your SEO at all. Instead, you will also need to create a structure by integrating H1, H2, H3, etc., tags in it. This way, your article will look distinctive and seem much more reader-friendly than usual.
Tip – 5: Opt For Sitelinks
Other than optimizing your page description and title, how else can you push people to click more on your websites?
By using sitelinks, of course!
It’s pretty easy to get as well.
You can simply create a table of content for your web pages and use “jump links” on it. This way, it will be easier for the reader to find the right segment of your article quickly. Besides, sitelinks can improve your website’s SEO too!
Tip – 6: Create A Mobile-Friendly Website
As per a report, almost 70% of searches on Google come from smartphones. Due to this reason, it’s pretty essential for you to optimize your site for mobiles. Here are a few tips that can help you out with it-
- Target readers by using mobile-optimized keywords.
- Create concise content for bridging the gap between desktop monitors and mobile screens.
- Placing the most helpful and engaging material at the top of the webpage.
Once you are done, don’t forget to take the mobile-friendly test on Google to see how your website is performing.
Tip – 7: Improve Your On-Page SEO
Contrary to the off-page one, the on-page SEO of your website can either boost or decrease your ranking. Hence, you have to focus on that aspect as well. The following suggestions might be helpful for you in this regard –
- Avoid using superfluous or “fluffy” language.
- Write a short and concise meta description.
- Add a meta title in every blog post.
- Create a specific structure.
- Include infographics in the content.
Whether you believe it or not – search engine optimization is here to stay. Therefore, if you want to rank higher on Google, you have to focus in this aspect as well.
However, in some cases, the tasks might seem a little too overwhelming while working in this regard. Hence, we will ask you to begin your journey by improving your content and, then, keep building upon the confidence.