6 Effective Video Marketing Strategies To Grow Your Business, Or More?
By now, every business launched, whether a large enterprise or a small online store, is considering using video marketing as one of its digital marketing tactics. Videos are everywhere!
With the lockdowns resulting from the COVID-19 pandemic, the number of videos that people watch has increased profoundly. Let’s take a look at a few stats regarding the use of videos.
According to the Cisco Annual Internet Report, online videos will account for 82% of traffic by 2022. According to Wyzowl’s survey, people spend an average of 16 hours a week watching online videos, up 52% in the last two years. Moreover, people prefer video content for various updates from their favorite brands.
As cliche as it sounds now, videos are unavoidable for any business to grow. This blog will give you clear insights into what growth you can expect from using videos for your business and effective video marketing strategies to help you grow your business.
How will your business grow with video marketing?
Regardless of the size of your business, from well-known brands to Instagram stores, videos are leveraged to boost business growth. This has even led to a rise of video production companies that help enhance your brand awareness.
Here is how your business will grow if you use video marketing:
Close Customer Relationships
You might have noticed people nodding heads or reacting in many ways as they watch videos. Videos help make eye contact with your audience, and they feel like you are directly talking to them. When they see other people directly speaking to them, the average person can easily develop a connection.
Videos elicit more emotions than any other type of content. When you use videos, you humanize your brand image. This way, it influences your target audience’s buying decisions.
Search Engines will put you on top!
Your website’s ranking in search engine results pages can be improved by using video. The more time viewers spend on video, ranking on Google increases. This is because dwell time is an important factor that Google uses to rank web content.
Moreover, people tend to click on websites with video content more due to the ease of understanding than any other content.
Increased conversion rate and ROI
It is a well-known fact that including a video on a landing page can increase conversion rates. Moreover, the use of videos in email marketing is proved to have gained a 200-300% increase in click-through rates.
Moreover, according to a Wyzowl survey, video marketing boosts direct sales by 80%. Also, it generates a more significant return on investment. Video content development does not require heavy investments. A single good video can provide you with a greater ROI.
Builds brand awareness
Video content reaches your audience faster than intended as videos are shared on various platforms, and many of them quickly go viral. More than 55% of internet users view and share online videos daily, according to HubSpot.
Therefore, video marketing can be leveraged to increase brand awareness and reputation. However, it should be noted that a large sum of videos is being circulated on the web, and your video will be able to stand out only if you provide quality content.
Effective video marketing strategies for your business
There are a lot of video marketing strategies that you can use to grow your business. However, there are some marketing strategies that can make you stand out.
Short Video Rules
You must have noticed people skipping long ads and fast-forwarding long videos. In the first few seconds, the audience tends to lose interest. The videos you make for marketing your business should be short and should be eye-catching.
Because they may be replayed indefinitely, short videos are more likely to go viral. They’re also easier to share because the files are small. It’s also simple to distribute and sticks with the audience.
Series of videos
Binge-watching has become a hobby for many people worldwide to kill time. A video series is a collection of entertaining video content arranged under a compelling title and designed to be consumed in one sitting.
However, these videos can be made for entertainment and for many other purposes that can help in marketing your business. For example, you can create product promotional video series that are customized to each launch, release, and update.
The goal of putting together a product promotional series is to entice leads, nurture prospects, and generate sales.
There is a growing demand for personalized videos. A personalized video is any video content that is customized to each of your target audiences, whether they be prospects, customers, or influencers.
Personalized brand stories are one of the most effective ways to draw attention to your campaigns, goods, and new updates among your target customers. It’s a terrific approach to thank your audience for joining you on your journey and turning them into long-term customers.
Vertical videos have grown in popularity to the point where they now exceed horizontal videos in virtually every way. Because of the rise in smartphone usage, this is the case. Vertical videos are easy to share on social media and will help you market your business more effectively.
Moreover, vertical videos grab attention and are usually focused on the message to be delivered to the audience. Therefore, when you use vertical videos for marketing your product or service, you gain the full attention of your audience.
Adding subtitles to a video online makes it easier to understand and relate to the content. This not only benefits your non-native audience but also promotes inclusion by assisting deaf people.
Subtitles make content accessible to non-native speakers, and they help enhance SEO and help your business rank higher in search engines. Moreover, subtitles help people understand the content better.
Your product or service video should include a call-to-action so that your viewers know where to go to take the next step or contact you. Having appropriate CTAs at the right time in the video could benefit your audience.
CTAs also help improve key performance measures such as leads, conversions, and ROI and increase overall video engagement.
The importance of video in today’s business world is more apparent than ever. Videos have become an essential digital marketing tool for every business looking to expand.
The nature of video consumption is continuously changing, and the tactics discussed above can help you take your business to the next level. If you haven’t included a video marketing strategy in your business plan, now is the best time to get started!